Join the Movement! Stop Selling & Start Leading®
Demanding buyers expect more from sellers. But what? Our preliminary research shows that sellers are more successful when they replace stereotypical sales behaviors with leadership behaviors. As a leader, you’ll align your actions with your behaviors. You’ll inspire your buyers instead of merely pitching them. You’ll challenge them and collaboratively co-create insights. You’ll encourage them to try new things and celebrate successes together. This is the start of a movement, and you’re invited to join us. Participate in our research projects, sign up your sales organization if you’d like to become a Case Study, invite us to come speak about the movement at your sales events, and try on the behaviors of a leader to become more effective as a seller.
Presentation Topics: Stop Selling & Start Leading®
- How Sales Contributes to the Customer Experience in B2B
- The All-New Needs Assessment is Dialogic vs. Diagnostic
- How to Inspire Your Buyer
- Stop Selling & Start Leading™: An Overview
- Buyers Have Changed. Have You?
If you’re a sales professional who wants to understand the behaviors buyers respond to favorably today, and (re)gain confidence in your approach, these findings are vital. Buyer research has identified the key behaviors sellers should adopt from leadership in order to open and close more sales . Rather than focusing on sales process or selling skills, adopt the behaviors your buyers desire.