Even if you represent a strong brand and product, you may need to work on seller differentiation in order to be positioned favorably in the buyer’s mind.
In this age of empowered buyers, commoditization is rampant. Buyers tend to over-simplify product comparisons, stripping it down to price. What’s more, they lump all sellers into the same category — often the “to be avoided” category, unfortunately.
To standout from the crowd, [Read more…]